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Rationale Teaching and Learning Resources Introduction. The Case Study Approach Strategic Context. Mission, Vision, Values Business Objectives Environmental Analysis Strategic Assessment. Competitive Analysis Competitive Strategies Company Analysis Analysing and Measuring Performance 1 Analysing and Measuring Performance 2 Strategic Direction, Basis, Method Competitive Advantage Analytical Tools to Support the Strategy Formulation Process Portfolio Analysis Strategy Formulation Process Strategic Choice. Strategic Evaluation Strategic Implementation   Learner Support Career Direction Graduate Services Management of Learning Online Libraries Study Abroad Study Skills   Related Workshops Strategios   Learning Centres Economics Centre Education, Staff Development and Teacher Training Centre Entrepreneur Centre Financial Centre Foundation Study Centre Higher Qualifications Centre HR Centre IT Centre Language Centre Management and Leadership Development Centre Management Centre Marketing Centre MBA Centre Postgraduate Centre Research Centre Undergraduate Centre   Assessment Recommended Texts Resources Introduction to Strategic Management Environmental, Industry and Internal Analysis Strategy Formulation: Goals and Action Plan Evaluating and Selecting Strategies Formulating Functional Strategy:Implementing the Strategy Set Strategy Implementation and Control

 

 

Business Policy and Planning

5-day Workshop

 

Rationale

 

 

 

Strategic Management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives [1] . It is the process of specifying the organization 's objectives, developing policies and plans to achieve these objectives, and allocating resources to implement the policies and plans to achieve the organization's objectives. Strategic management, therefore, combines the activities of the various functional areas of a business to achieve organizational objectives. It is the highest level of managerial activity, usually formulated by the Board of directors and performed by the organization's Chief Executive Officer (CEO) and executive team . Strategic management provides overall direction to the enterprise and is closely related to the field of
Organization Studies.

 

 

"Strategic management is an ongoing process that assesses the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment." (Lamb, 1984:ix) [2]

There are many software products available in the market that process and report organisational data and which aid in strategic management-e.g. SAP, SEM, SAS, etc.

 

Processes Strategy formulation Strategy implementation Strategy evaluation General approaches The strategy hierarchy Historical development of strategic management Birth of strategic management Growth and portfolio theory The marketing revolution The Japanese challenge Gaining competitive advantage The military theorists Strategic change Information and technology driven strategy The psychology of strategic management Reasons why strategic plans fail Criticisms of strategic management Journals devoted primarily to strategic management Magazines that frequently contain strategic management articles   See also Strategic planning Marketing strategies Military strategy Business model Business plan Marketing plan Value migration Management Marketing Proximity mapping Management consulting Strategy visualization Morphological analysis References   External links The Journal of Business Strategies Strategic Planning Society The Association of Internal Management Consultants

 

 

Teaching and Learning Resources

• Learning Environment
• Learning Contents
• Teaching Strategies

 

 

Introduction. The Case Study Approach

 

Tutorials

• Lectures 1
• Macmillan & Tampoe, Strategic Management (ppt)
• Macmillan & Tampoe, What is Strategy? (ppt)
• Macmillan & Tampoe, Introduction to Strategy and Strategic Management (ppt)
• Macmillan & Tampoe, Business and Corporate Strategies (ppt)

 

Readings

Argus Case

 

 

Strategic Context. Mission, Vision, Values

 

 

Tutorials

• Lectures 2
• Macmillan & Tampoe, Why Context Matters (ppt)
• Macmillan & Tampoe, Diversity of Context (ppt)
• Macmillan & Tampoe, Managing the Change Programme (ppt)

 

Readings

Exercise No 5

 

 

Business Objectives

 

 

Tutorials

• Lectures 3
• Mission and Objectives (ppt)

 

Readings

Exercise No 13

 

 

Environmental Analysis 

 

Tutorials

• Lectures 4
• Macmillan & Tampoe, Strategic Assessment (ppt)
• Macmillan & Tampoe, Analysis of the external environment (ppt)   

 

Readings

Exercise No 23

 

 

Strategic Assessment. Competitive Analysis

Tutorials

• Lectures 5

 

Readings

• Strategic Assessment
• Strategic Assessment Model
• Competitor Analysis - a brief guide
  • Who is a competitor in business?
• Sun Tzu and the Art of War
• Competitive Intelligence Programs: An Overview

 

Exercise No. 5

 

 

Competitive Strategies. Competitive Advantage

 

Tutorials

• Lectures 6

 

Readings

• Customer Retention: The Key To Business Performance
• Porter's Generic Competitive Strategies (ways of competing)
• Your Competitive Strategies

 

 

Company Analysis

 

Tutorials:

• Lectures 7
• Macmillan & Tampoe, Analysis of Resources, Capabilities and Competence (ppt)

 

 

Analysing and Measuring Performance 1 

 

Tutorials

• Lectures 8

 

Readings:

• From Performance Measurement to Performance Management
• Metrics mean business says PwC
• Measuring Industrial Performance, Statistics, Data and Indicators

 

 

Analysing and Measuring Performance 2 

 

Tutorials

• Lectures 9

 

Readings

• Analysing strategy
• Selecting key performance indicators for strategy
• Business improvement through the Benchmark Index
• Integrated Performance Measurement Systems
• Measurable Results
• The Performance of European Business in the 20th Century

 

 

Strategic Direction, Basis, Method

 

 

Tutorials

• Lectures 10
• Macmillan & Tampoe, A fast response strategic capability (ppt)
• Direction and Basis (ppt)
• Method (ppt)

 

 

Analytical Tools to Support the Strategy Formulation Process. Portfolio Analysis

 

Tutorials

• Lectures 11
• Macmillan & Tampoe, Analytical Tools to Support the Strategy Formulation Process (ppt) 

 

Exercise

 

Strategy Formulation Process 

 

Tutorials

• Lectures 12
• Macmillan & Tampoe, The Strategy Formulation Process (ppt)
• Macmillan & Tampoe, Strategic Intent (ppt)

 

 

Strategic Choice. Strategic Evaluation

 

Tutorials

• Lectures 13
• Macmillan & Tampoe, Strategic Choice (ppt)

 

 

Strategic Implementation

 

Tutorials:

• Lecture 14
• Macmillan & Tampoe, Realizing Strategic Intent (ppt)
• Macmillan & Tampoe, Changing Business Processes (ppt)
• Macmillan & Tampoe, Building the Culture for Successful Strategy Implementation (ppt)
• Macmillan & Tampoe, Managing Structural Change (ppt)

 

Full Programme Review

 

Assessment

 

• Case Study Report

 

Recommended Texts

 

Business in Asia Pacific Dr Sonia El Kahal, Senior Lecturer in Business, Sheffield Hallam University. Oxford University Press. Check the availability and buy your books from our Bookshop.

 

Cooperative Strategy - Economic, Business, and Organizational Issues Edited by David Faulkner, University Lecturer in Strategic Management, Said Business School; Tutorial Fellow, Christ Church, University of Oxford, and Mark de Rond, Assistant Professor in the Department of Strategy and Management, ESSEC, Paris. Oxford University Press. Check the availability and buy your books from our Bookshop.

 

Corporate Strategy, Lynch, R. (2000),  Financial Times Prentice-Hall Check the availability and buy your books from our Bookshop.

 

Exploring Corporate Strategy, Johnson, G and Scholes, K ( 7 ed) Prentice-Hall. Check the availability and buy your books from our Bookshop.

 

 

Resources

 

 

 

 

 

 

 

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